Northern California, Friday, June 24, 2016 – Sweet Harvest Foods/PB Crave was selected as a winning product line in the retail/grocery and foodservice categories of “Value Added Peanut Butters.”

Their submissions in these product categories: “PB Crave Cookie Nookie,” “PB Crave Choco Choco,” “PB Crave Razzle Dazzle” and “PB Crave Coco Bananas”
were all judged excellent in Northern California by a panel of Masters of Taste selected by Chefs In America.

The protocols of “triple blind” judging include the following ground rules to ensure accurate and fair judging results.

Evaluators do not know:

  1. Who the manufacturer is
  2. What the product variety or appellation is
  3. What the other evaluators’ scores and comments are during evaluation

The American Masters Of Taste judging panel agreed that, “With its brand PB Crave, Sweet Harvest Foods has developed a product line that appeals to the peanut butter lover in all of us. They have successfully found the recipe for creamy, rich peanut butters with all of our favorite sweet toppings hidden inside. PB Crave takes a cupboard staple and brings its taste and flavor profile to new gastronomic levels. This is not your kid’s peanut butte---PB Crave is gourmet deliciousness!”

The judging was a part of the on-going U.S.A. Taste Championships founded in 1986 with the establishment of Chefs In America, whose professional culinary board members gather weekly to conduct taste tests on a myriad of foodservice and retail grocery products.

Sweet Harvest Foods was declared a 2016 U.S.A. Taste Champion.


For further information on Chefs in America, contact the National Headquarters of Chefs In America by calling(707) 557-8700 or emailing: For more information regarding PB Crave please email info (at)

American Masters of Taste” and “Chefs In America” are registered trademarks in the United States. Other names and brands contained in this press release may be the property of other companies with their own rights and restrictions.